Quick answer
Tell viewers when a realistic synthetic face, voice, or scene could change how they understand a video. Use the channel’s disclosure tools when its rules require them and explain the relevant change in plain language. Check the rules for each channel before posting, especially when adapting a clip for a new audience.
Identify what was generated or changed
List which parts of the final clip came from a camera or live recording and which parts were generated or substantially altered. A founder avatar reading a script can look like the founder personally recorded those words. A synthetic product scene may suggest something happened in front of a camera. Mark those cases for review. A draft outline or grammar edit has a different effect on what the viewer sees. Focus on whether the edit changes the viewer’s understanding of who said something, what happened, or how the footage was made.
Check the platform before upload
YouTube requires disclosure for certain photorealistic content that was meaningfully altered or generated, including content that makes a real person appear to say or do something they did not. Its Help Center lists examples and where to use the setting. TikTok also requires labels for realistic AI-generated content. Review each platform’s official guidance for the specific clip and use its upload controls where applicable. If you plan to run the clip as an ad, check the separate advertising rules for that placement.
Put the explanation where viewers will see it
Try a short line such as “AI avatar of the founder reading an approved script” when that describes what happened. Use the caption or a brief on-screen note if viewers could otherwise mistake the clip for a real recording. Keep the label visible long enough to read and avoid vague language like “enhanced” when the voice or likeness is synthetic. If you include a simulated scene, say what was simulated.
Carry the label across versions
Save the disclosure wording with the final script. When you make a shorter cut or remove a caption for a new channel, check that viewers still get the context they need. If a partner will repost the clip, send the disclosure along with the file. Review the published post once to confirm the label appears the way you intended.
Key takeaways
- Identify which realistic parts of the clip were generated.
- Check the rules on each destination channel.
- Preserve the disclosure when you cut or repost a video.