Quick answer
Get permission from the person whose face or voice you intend to use before uploading their recordings. Discuss where the avatar can appear, what it can say, who can approve the output, and how they can stop future use. A platform consent recording can help confirm permission to create the avatar. Agree separately on how the avatar can be used.
Define what they are agreeing to
Share a short example of the intended format and list the channels. A founder may agree to educational short videos on their own profiles and prefer to approve any advertising separately. Discuss whether the permission includes their face, voice, name, and translations. If someone will manage publishing for them, explain who gets access to source recordings, who can generate new clips, and who can post to their accounts. Keep their choices in writing and make it easy for them to review later.
Follow the provider’s verification process
Check the avatar provider’s requirements before you schedule a shoot or collect files. HeyGen, for example, requires the person being represented to record their own consent video for a video-based Digital Twin. Ask the participant to follow the prompts themselves. Give them time to see how the result looks and sounds. If you also plan to create a separate voice model, check that provider’s consent process and cover the intended voice use in your written agreement.
Decide who approves each use
Start with one script on an ordinary topic. Give the person the final render as well as the script, so they can review delivery, pronunciations, on-screen text, and the overall impression. If the wording changes after approval, share the updated clip. Specify who can say yes when the founder is unavailable, or hold the release until they are able to review it.
Plan for a change of mind
Agree how to pause new production, revoke account access, and request removal of the avatar and source recordings. Track where finished clips were posted so you can find and remove them from accounts you control if needed. Discuss how you will handle copies already downloaded or shared by other people. If you want to move into a new channel, use the original permission to determine whether you need to ask again.
Key takeaways
- Confirm permissions before uploading someone’s recordings.
- Review the finished clip as well as the script.
- Agree how to pause or remove an avatar.