Quick answer
A founder post works best when it gives the reader access to a decision they would otherwise never see. Open with what you changed, explain what made you change it, and give the reader a way to apply the lesson. The best raw material is usually sitting in a recent call, document, or decision you already made.
Find a decision with a real tradeoff
Suppose you sell software to small service firms. You used to lead demos with the reporting dashboard, then started showing how to create a first invoice because prospects kept asking what setup involved. Explain why you made the change and what you gave up. A dashboard is visually impressive and the invoice walkthrough may feel routine, but the first invoice answers an immediate question. Use observations you can support. If you did not measure whether conversion changed, describe the questions you heard and what you decided to test next.
Draft for someone who has never met you
Name the audience and context early. “We started demos with the first invoice” becomes much clearer if the reader knows the product is for service firms that still invoice by hand. Put the decision in the first few lines, keep the example short, and end with a practical question the reader can answer: “What does your prospect need to see before they believe they can use the product?” LinkedIn supports several ways to present the idea, including text, video, and photos. Choose the format that makes the example easier to understand.
Read the replies for the next post
Give yourself a small window to respond to thoughtful comments. If someone says their prospect cares about an approval workflow instead of the invoice itself, ask who approves it and what happens before approval. One good exchange can show you what the first post left unclear. When you review the post, look for readers who describe their own version of the problem. Those replies are useful even if the post reached fewer people than a broader personal update.
Key takeaways
- Start with a concrete decision.
- Include the circumstances that shaped it.
- Turn the most specific replies into follow-up ideas.